Product Marketing Manager — IP Products (Singapore)
Date posted: February 1, 2013
Based in eSilicon’s growing Singapore office, this highly regarded semiconductor professional will focus on technical and product marketing for eSilicon's IP products (memory, logic, I/O and DDR). If you are an ASIC design engineer, have a background in foundry IP development or qualification, or a pure technical marketing background, this could be the right role for you!
Technical marketing responsibilities:
- Conduct technology assessments
- Analyze the competitive landscape
- Maintain the product portfolio roadmap
- Monitor and incorporate industry innovations
- Define user personas for individual products
- Write product requirements and use scenarios
- Maintain a status dashboard for all portfolio products
Product marketing responsibilities:
- Define buyer personas and determine market messages
- Create the marketing plan including methods for customer acquisition as well as customer retention
- Measure effectiveness of product marketing programs
- Maintain product launch plans (custom/services)
- Identify best opportunities for lead generation
- Create standard presentations and demo scripts
- Identify product references for industry and customer referrals
- Facilitate channel training including competitive threats and related industry news
Requirements:
8+ years relevant semiconductor industry experience as described above including:
- BS in Electrical Engineering
- MBA with focus on business-to-business marketing is a plus
- Prior physical IP experience given preference
- Position based in Singapore (local candidates considered)
- Must be eligible to work in Singapore without restrictions
- Must be willing and able to travel
To be considered for this position, please submit your resume to
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.